{"title":"Leonetto Cappiello","description":"\u003cp data-start=\"0\" data-end=\"523\"\u003e\u003cstrong data-start=\"0\" data-end=\"22\"\u003eLeonetto Cappiello\u003c\/strong\u003e (1875-1942) était un peintre, caricaturiste et affichiste italien souvent considéré comme le « père de la publicité moderne ». Né à Livourne, en Italie, Cappiello a commencé sa carrière artistique comme caricaturiste, contribuant à des illustrations satiriques pour des magazines tels que \u003cem data-start=\"294\" data-end=\"303\"\u003eLe Rire\u003c\/em\u003e et \u003cem data-start=\"308\" data-end=\"330\"\u003eL’Assiette au Beurre\u003c\/em\u003e après s'être installé à Paris en 1898. Ses premières œuvres témoignent d'un sens aigu de l'humour, de l'exagération et du caractère – des compétences qui allaient plus tard définir son approche révolutionnaire de la conception d'affiches commerciales.\u003c\/p\u003e\n\u003cp data-start=\"525\" data-end=\"1177\"\u003eVers 1901, Cappiello s'est orienté vers l'art de l'affiche, un médium qui devenait de plus en plus important à l'ère de la consommation de masse et de la publicité urbaine. À l'époque, la conception d'affiches était dominée par le style Art nouveau décoratif, notamment les œuvres de Jules Chéret et d'Alphonse Mucha. Cappiello s'est éloigné de ces conventions, développant un style audacieux et simplifié qui mettait l'accent sur une imagerie puissante et un contraste élevé pour capter instantanément l'attention. L'une de ses innovations les plus emblématiques a été l'utilisation de figures fortes et uniques, placées sur des arrière-plans monochromes, souvent empreintes d'humour ou de surréalisme, pour créer une association de marque mémorable.\u003c\/p\u003e\n\u003cp data-start=\"1179\" data-end=\"1660\"\u003eCappiello a créé plus de 500 affiches au cours de sa carrière, faisant la promotion de produits allant des boissons alcoolisées et des vélos aux cosmétiques et aux articles ménagers. Parmi ses créations les plus durables figurent \u003cem data-start=\"1374\" data-end=\"1388\"\u003eMaurin Quina\u003c\/em\u003e (1906), représentant un diable vert espiègle, et \u003cem data-start=\"1438\" data-end=\"1455\"\u003eParapluie-Revel\u003c\/em\u003e (1922), montrant des personnages s'amusant sous la pluie avec des parapluies colorés. Ses affiches ont non seulement vendu des produits, mais ont également élevé le médium au rang d'art, fusionnant l'esprit visuel et l'efficacité marketing.\u003c\/p\u003e\n\u003cp data-start=\"1662\" data-end=\"2050\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eAujourd'hui, l'œuvre de Cappiello est très appréciée pour son originalité et son impact. Ses affiches sont célébrées comme des chefs-d'œuvre du design graphique du début du XXe siècle et restent influentes dans les domaines de la publicité et de la communication visuelle. Son approche a jeté les bases de l'affiche publicitaire moderne, en mettant l'accent sur la reconnaissance visuelle instantanée et l'engagement émotionnel plutôt que sur l'esthétique ornée.\u003c\/p\u003e","products":[{"product_id":"cognac-monnet-advertising-vintage-poster-by-leonetto-cappiello","title":"Affiche publicitaire vintage Cognac Monnet par Leonetto Cappiello.","description":"\u003cp\u003eL'affiche publicitaire vintage « Cognac Monnet » de Leonetto Cappiello est une œuvre remarquable de 1927. Cette affiche présente une image éclatante d'une jeune femme des années folles vêtue d'une robe rouge, tenant joyeusement un grand verre de cognac. Le slogan « du soleil dans un verre » représente visuellement la chaleur et la gaieté de la boisson\u003c\/p\u003e","brand":"Historicalimages","offers":[{"title":"28x43 cm \/ XL (11x17″) \/ Affiche d'art","offer_id":50713987088721,"sku":"0911be93-1cd8-49bb-9370-5f650e89db8c","price":47.54,"currency_code":"EUR","in_stock":true},{"title":"28x43 cm \/ XL (11x17″) \/ Affiche sur papier mat de qualité musée","offer_id":50713987121489,"sku":"a25f141f-5b5c-4e68-b125-16b7e657f119","price":51.73,"currency_code":"EUR","in_stock":true},{"title":"28x43 cm \/ XL (11x17″) \/ Affiche sur papier mat de qualité supérieure","offer_id":50713987154257,"sku":"7dab6c1a-c8ce-4505-90ca-7d97041f4ebd","price":33.03,"currency_code":"EUR","in_stock":true},{"title":"28x43 cm \/ XL (11x17″) \/ Affiche sur papier semi-brillant de qualité supérieure","offer_id":50713987187025,"sku":"1a48b418-ab56-4a25-804c-15a1e64a23cd","price":32.33,"currency_code":"EUR","in_stock":true},{"title":"30x45 cm \/ 12x18″ \/ Affiche d'art","offer_id":50713987219793,"sku":"b58c29fd-4871-4f8f-81ee-a45fc417efb1","price":39.6,"currency_code":"EUR","in_stock":true},{"title":"30x45 cm \/ 12x18″ \/ Affiche sur papier mat de qualité musée","offer_id":50713987252561,"sku":"320bae64-f5a7-4c1d-8913-f7fb271e12f7","price":59.51,"currency_code":"EUR","in_stock":true},{"title":"30x45 cm \/ 12x18″ \/ Affiche sur papier mat de qualité supérieure","offer_id":50713987285329,"sku":"60eff54f-98d8-45e1-ae0d-fa0752a7088f","price":48.75,"currency_code":"EUR","in_stock":true},{"title":"30x45 cm \/ 12x18″ \/ Affiche sur papier semi-brillant de qualité supérieure","offer_id":50713987318097,"sku":"ddf9777b-ced9-4e4e-86d2-cc98cee962ed","price":41.96,"currency_code":"EUR","in_stock":true},{"title":"40x60 cm \/ 16x24″ \/ Affiche d'art","offer_id":50713987350865,"sku":"5ea094d7-e2d3-4bb0-b255-0dce9e468541","price":45.73,"currency_code":"EUR","in_stock":true},{"title":"40x60 cm \/ 16x24″ \/ Affiche sur papier mat de qualité musée","offer_id":50713987383633,"sku":"3d099e04-6c60-412e-9a07-66e0c1619ecb","price":64.08,"currency_code":"EUR","in_stock":true},{"title":"40x60 cm \/ 16x24″ \/ Affiche sur papier mat de qualité supérieure","offer_id":50713987416401,"sku":"6edc18fe-25ba-4cc3-a23c-e9a44a24e492","price":52.19,"currency_code":"EUR","in_stock":true},{"title":"40x60 cm \/ 16x24″ \/ Affiche sur papier semi-brillant de qualité supérieure","offer_id":50713987449169,"sku":"f7c849ac-eec3-4469-935c-0495775c6681","price":44.66,"currency_code":"EUR","in_stock":true},{"title":"60x90 cm \/ 24x36″ \/ Affiche d'art","offer_id":50713987481937,"sku":"22eb8788-3398-4ab3-8949-deb419e687e0","price":52.9,"currency_code":"EUR","in_stock":true},{"title":"60x90 cm \/ 24x36″ \/ Affiche sur papier mat de qualité musée","offer_id":50713987514705,"sku":"890d0994-c881-4f28-8dfc-c4604ed3f24d","price":75.58,"currency_code":"EUR","in_stock":true},{"title":"60x90 cm \/ 24x36″ \/ Affiche sur papier mat de qualité supérieure","offer_id":50713987547473,"sku":"853efe5e-246d-40ea-9e8c-23fc6aff4618","price":61.66,"currency_code":"EUR","in_stock":true},{"title":"60x90 cm \/ 24x36″ \/ Affiche sur papier semi-brillant de qualité supérieure","offer_id":50713987580241,"sku":"2df1a7ca-61e0-42be-a81c-64822641104e","price":52.85,"currency_code":"EUR","in_stock":true},{"title":"70x100 cm \/ 28x40 po \/ Affiche d'art","offer_id":50713987613009,"sku":"b607fed9-bbe0-4031-950f-05872a9e7527","price":71.2,"currency_code":"EUR","in_stock":true},{"title":"70x100 cm \/ 28x40 po \/ Affiche sur papier mat de qualité musée","offer_id":50713987645777,"sku":"8e356581-484a-4b3f-8e7f-90c0aca9ab84","price":76.7,"currency_code":"EUR","in_stock":true},{"title":"70x100 cm \/ 28x40 po \/ Affiche sur papier mat de qualité supérieure","offer_id":50713987678545,"sku":"6702980e-d63b-4041-b21a-b072607c0675","price":62.49,"currency_code":"EUR","in_stock":true},{"title":"70x100 cm \/ 28x40 po \/ Affiche sur papier semi-brillant de qualité supérieure","offer_id":50713987711313,"sku":"278bdeb7-af9b-4bbb-af2c-fc025da21911","price":53.54,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0878\/4048\/9809\/files\/77567220-a06a-49d9-ba91-311995451dd7_d045c322-6378-40ca-876e-04d1bb2b20fa.jpg?v=1778893630"},{"product_id":"un-fournier-curacao-a-la-fine-champagne-advertising-vintage-poster-by-leonetto-cappiello","title":"Une affiche publicitaire vintage de Leonetto Cappiello pour un curaçao Fournier à la fine champagne.","description":"\u003cp\u003eL'affiche publicitaire vintage « Un Fournier curaçao à la fine champagne » de Leonetto Cappiello est une œuvre remarquable de 1921. 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L'affiche a été créée pour promouvoir le curaçao de Fournier-Demars, soulignant la qualité supérieure de la marque et sa saveur de fine champagne.\u003c\/p\u003e","brand":"Historicalimages","offers":[{"title":"27x35 cm \/ 11x14 po \/ Affiche d'art","offer_id":50714063962449,"sku":"29a251b8-2129-4c4e-afd7-c82ea7c3bda8","price":27.38,"currency_code":"EUR","in_stock":true},{"title":"27x35 cm \/ 11x14 po \/ Affiche sur papier mat de qualité musée","offer_id":50714063995217,"sku":"b7bfa530-e1f5-4c3c-8a81-1bf2d87f2538","price":48.59,"currency_code":"EUR","in_stock":true},{"title":"27x35 cm \/ 11x14 po \/ Affiche sur papier mat de qualité supérieure","offer_id":50714064027985,"sku":"510ef8dc-1a0b-4cd3-bed0-f256b0fb3fcc","price":28.13,"currency_code":"EUR","in_stock":true},{"title":"27x35 cm \/ 11x14 po \/ Affiche sur papier semi-brillant de qualité 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