Mercedes car vintage advertising print 1914 by Ludwig Hohlwein.

Ludwig Hohlwein was a prominent German graphic designer and poster artist active during the early 20th century. Trained as an architect, he transitioned to commercial art and quickly gained recognition for his bold, modernist approach. His work is known for its strong composition, simplified forms, and striking contrasts, blending Art Nouveau elegance with emerging modernist sensibilities. Hohlwein became one of the most influential figures in German advertising, creating iconic posters for major brands and events.

The Mercedes car vintage advertising print from 1914 reflects Hohlwein’s signature style, combining sleek visual impact with refined graphic technique. Created during the dawn of the automotive age, the poster promotes the Mercedes brand with a streamlined composition that conveys both luxury and innovation.

In the background, the airplane plays a dual role: it links the Mercedes car to cutting-edge technology and nods to Daimler’s production of aircraft engines during this era. According to the company’s official history, a few enthusiasts even fitted these powerful engines into their vehicles. The car shown is identified as the rare 37/90 PS chain-drive model, equipped with a formidable 9.5-liter, 4-cylinder engine.